Exposition: PositioningThe ConceptCommunications, trends and opinions hallmark the overall image of an exhibition – and this is an aspect that dmexco is paying particular attention to. The exhibitor portfolio and the accompanying conference enable the dmexco to offer marketing decision-makers and agency representatives a comprehensive overview of what is possible and practical in the digital marketing environment. The PremiereThe central exposition for the entire digital value chain will be opening its doors for the first time on September 23rd-24th, 2009 in Cologne. Between 10,000 and 12,000 decision-makers, including advertising companies, media, communications and creative agency representatives as well as 250 - 300 exhibitors and around 200 trade and business journalists from Germany and abroad are expected to attend. Quality counts: Top speakers, top themes, innovative formatsThe dmexco sets new benchmarks – in terms of its exhibitor and visitor structures, conference programmes and infrastructure. If the exposition displays the right intuition for national and international market developments, it will establish itself as the forum and central location for the digital economy in Germany and Europe within a short space of time. Business first!The dmexco will focus on the intensive exchange between advertising companies, agencies and digital professionals. The exposition targets those economic sectors that already utilise digital advertising. Furthermore, branches and their marketing decision-makers that have not yet discovered digital marketing will be addressed directly. The place of answers!With the aid of selected exhibitors and a top class conference programme, the dmexco will provide the answers to current questions on the theme of digital marketing. It will thus become the “place of answers“. The Info-Kit 1 contains an overview of all information concerning the dmexco! |
