Night Talks

The Concept

Together with the dmexco, the Night Talks are a continual and reliable source of information spread over the entire year. In cooperation with local partners and sponsors alternating current themes from the digital marketing sector will be addressed. Hereby the Night Talks target a selected group of company decision-makers and agency representatives, offering first-class discussion opportunities in a personal atmosphere.

dmexco and social media platform MIKI introduce new online magazine!

Convergence of media, a fundamental change of media consumer behaviour, WEB 2.0 as well as new approaches in marketing (Engagement Management) are the reasons why dmexco and MIKI have agreed on a comprehensive cooperation. The dmexco MIKI presents the development of the Satellites and Night Talks to the point of expo & conference in form of an online magazine. Interested? Here you can find the first pictures.

Düsseldorf: Video & Moving Image Advertising

Theory of the evening:
“In the future the target groups will determine the contents and the positioning within the market. The current market demands collaboration, even among former rivals.“ Furthermore, kyte will be presenting a brand-new showcase.

Keynote: “The balance of power on the online video market “
Speaker: Jean-Pierre Fumagalli, CEO smartclip
Showcase: “Internet as a transmission path for content – everywhere and at any time“
Speaker: Maks Giordano
Host: Volker Schütz, Chief Editor, HORIZONT
BVDW Chairman: Christoph v. Dellingshausen

		Sponsored by:		Co-Sponsored by:

Hamburg: Mobile Marketing & Campaign Management

Theory of the evening:
Mobile Marketing is not optimally integrated into the digital channels. So, Dean Donaldson, Digital Experience Strategist at Eyeblaster, is demanding in his lecture (in English) that “It's time to get mobile; add mobile advertising to the mix“.

Speakers:
Dean Donaldson, Digital Experience Strategist Eyeblaster
Götz Teege, General MD Elephant Seven & GF Elephant Seven España S.A
Host: Bert Rösch, Redakteur HORIZONT
BVDW-Chairman: Harald R. Fortmann

		Sponsored by:		Co-Sponsored by:

Cologne: Direct marketing in affiliate marketing

Theory of the evening:
“Online direct marketing measures that are mapped into the affiliate network, are more successful than other measures.“ The lecture spans from the classic form of direct marketing, to the beginning of online marketing with its achievements such as behavioural targeting, through to the sophisticated opportunities of affiliate marketing.

Speakers:
Heike Lindner, Head of Sales Commission Junction
Olav A. Waschkies, Director Strategic Marketing & Mobile Internet Pixelpark
Host: Bert Rösch, HORIZONT
BVDW-Chairman: Harald R. Fortmann

		Sponsored by:		Co-Sponsored by: