Seminars | 13.09.2017 | 14.09.2017

Gold Sponsor
Conference

Salesforce

10:00 - 10:45

Seminar 1

dmexco:display

Digitale Werbung in Deutschland – ein Überblick

BVDW 

Seminar 2

dmexco:mobile

Faster mobile Web - every second counts

Google 

Seminar 3

dmexco:media

Influencer Marketing vs. TV, Display, Performance & Print - Let’s discuss Return on ...

Blogfoster 

Seminar 4

dmexco:performance

Express and Safe Trip to Inboxland - Technical & legal quality standards for email ...

eco - Verband der Internetwirtschaft 

Seminar 5

dmexco:programmatic

New Research: The Global State of Marketing Attribution

AdRoll 

Seminar 6

dmexco:video

WTF is Video Discovery?

Taboola 

Seminar 7

dmexco:data

Data Protection Survival Guide for Digital Marketers: Navigating through GDPR and ...

Acxiom 

Seminar 8

dmexco:data

Display Marketing meets CRM - Optimierungspotenziale für Neu- und Bestandskunden

DYMATRIX CONSULTING GROUP 

11:00 - 11:45

Seminar 1

dmexco:data

Wirtschaftsgut Daten als Basis für Geschäftsmodelle

BVDW 

Seminar 2

dmexco:creativity

The Technology of Storytelling: Data-Driven Creativity

MediaLink 

Seminar 3

dmexco:programmatic

Intelligente Maschine trifft TV: Programmatisches ReTargeting via Addressable TV

SevenOne Media 

Seminar 4

dmexco:strategy

AR & VR - One-trick pony or the greatest opportunity for marketing?

denkwerk 

Seminar 5

dmexco:data

Trace the untraceable to skyrocket your Customer Experience - and your ROI

ContentSquare 

Seminar 6

dmexco:programmatic

Viewability, ad fraud, brand safety: unveiling the core impact of media quality

Integral Ad Science 

Seminar 7

dmexco:data

Creativity meets data, wenn sich vermeintliche Gegensätze anziehen - Verzahnte ...

mobile.de 

Seminar 8

dmexco:performance

The Truth About Cross-Channel Attribution and Transparency in Digital Marketing

Marin Software 

12:00 - 12:45

Seminar 1

dmexco:technology

Datenbasierte Geschäftsmodelle im Connected Car

BVDW 

Seminar 2

dmexco:audio

Audio kills the Videostar: Trends und Fakten zum Marketing-Booster Online Audio

BVDW 

Seminar 3

dmexco:mobile

Mobile is eating the consumer journey - What it means for marketers

MMA 

Seminar 4

dmexco:media

Kundenservice-orientierte Portal-Lösungen bei Gruner + Jahr

Bloomreach 

Seminar 5

dmexco:commerce

Content & Commerce - 7 Ways Content Will be Crucial to Succeed.

CoreMedia 

Seminar 6

dmexco:commerce

The Vibrant Future of Commerce Marketing

Criteo 

Seminar 7

dmexco:commerce

Delivery in digital transformation: The new Sales & Service Portal of Deutsche Telekom

Hycom 

Seminar 8

dmexco:video

Brand Safety vs. Fake News und Ad Fraud: Strategien für Qualität in Online-Umfeldern

Teads 

13:00 - 13:45

Seminar 1

dmexco:programmatic

Better Programmatic – Wege einer effizienteren Werbung

BVDW 

Seminar 2

dmexco:brand-management

How to Brandsafe Your Campaign. OWM presents: First Aid Kit for Brand Safety

OWM 

Seminar 3

dmexco:commerce

Connect with customers on Facebook and Instagram to grow your business

Facebook 

Seminar 4

dmexco:technology

Customer-centric Marketing means everyone is Marketing. Taking back control of all ...

Salesforce 

Seminar 5

dmexco:programmatic

Vom amerikanischen Wahlkampf bis hin zur Bundestagswahl: Targeting mit den Sinus-Milieus®

microm / adsquare 

Seminar 6

dmexco:c-journey

Marketing Intelligence: How O2 Uncovered the True Performance of Facebook Advertising

Refined Labs, a Visual IQ company 

Seminar 7

dmexco:media

Hyperpersonalisierung in der Praxis: Konsumenten im Netz identifizieren, relevant ...

Conversant 

Seminar 8

dmexco:programmatic

Success in the Era of Header Bidding: Demand Transparency, Quality and Control

OpenX 

14:00 - 14:45

Seminar 1

dmexco:outlook

Arbeiten 4.0 - Auswirkungen der Digitalisierung auf die Arbeitswelt von morgen

BVDW 

Seminar 2

dmexco:multiscreen

Search advertising driven by Machine Learning

Google 

Seminar 3

dmexco:commerce

The Future of Online Shopping

Shopgate 

Seminar 4

dmexco:mobile

upday Brand Story – Die Mobile Native Advertising Revolution. Innovativ, ...

Media Impact 

Seminar 5

dmexco:data

Done with collecting data, start connecting it. Think understanding next - The dynamic ...

YouGov 

Seminar 6

dmexco:performance

Affiliate marketing trends and themes in 2017

Awin 

Seminar 7

dmexco:commerce

B2B Commerce - Welche fünf Fehler Sie dringend vermeiden sollten

SinnerSchrader Commerce, part of Accenture Interactive 

Seminar 8

dmexco:programmatic

AdTech goes full circle - Is end game in sight?

video intelligence 

15:00 - 15:45

Seminar 1

dmexco:outlook

FOMA Trendmonitor 2017: Neueste Entwicklungen & Herausforderungen im digitalen Werbemarkt

BVDW 

Seminar 2

dmexco:brand-management

No Customer Experience without Product Experience!

Akeneo 

Seminar 3

dmexco:data

Vermarktungskette: Werbung mit Buying Intent Data

IP Deutschland 

Seminar 4

dmexco:technology

Marketingautomatisierung passiert jetzt - Die Chancen nicht verpassen, die Grenzen ...

adlicious 

Seminar 5

dmexco:mobile

Nichts ist unmöglich: Mobile Advertising als Game Changer für Kreative und ...

madvertise media 

Seminar 6

dmexco:mobile

Mobilizing Culture

Kargo 

Seminar 7

dmexco:social

Dos and Dont's beim Influencer Marketing

G+J e|MS 

Seminar 8

dmexco:mobile

How to create a successful Push Notification Strategy for Apps, Websites & Facebook ...

Accengage 

16:00 - 16:45

Seminar 1

dmexco:strategy

Aufbruch in die Welt des Smart Digital Store

BVDW 

Seminar 2

dmexco:c-journey

The Technology of Storytelling: Marketing in the Moments that Matter

MediaLink 

Seminar 3

dmexco:audio

Smart Audio - Wie Marken im Zeitalter von Alexa & Co. den Ton angeben können

RMS Radio Marketing Service 

Seminar 4

dmexco:native

Neue Studie: Welche Content Strategie ist die richtige für meine Marke?

BurdaForward Advertising 

Seminar 5

dmexco:strategy

Intranet - Analyse, Optimierung, Zielerreichung!

Mindlab Solutions 

Seminar 6

dmexco:mobile

Stay one step ahead of Google with Intention Behaviour Targeting

DCMN 

Seminar 7

dmexco:data

How programmatic and CRM can work together for brands and retailers? A zoom on L'Oréal's ...

1000mercis group - numberly 

Seminar 8

dmexco:strategy

4 Schritte zur überzeugenden Customer Experience per E-Mail & Co.

Optivo 

17:00 - 17:45

Seminar 1

dmexco:mobile

Mobile Moments - Was die neue Mediennutzung fürs Marketing bedeutet

BVDW 

Seminar 2

dmexco:programmatic

Data Driven Creation

Google 

Seminar 3

dmexco:content

Artificial Intelligence in Digital Marketing - Fear it or embrace it?

Adobe 

Seminar 4

dmexco:commerce

Chat Bots and Live Communication: How AI supports Sales and Service Processes

optimise-it 

Seminar 5

dmexco:commerce

Die Top E-Commerce Conversion Killer und wie man sie vermeidet

novomind 

Seminar 6

dmexco:c-journey

Lead, Convert, Love. E-Mail-Marketing ist mehr als eine Beziehung auf Zeit.

Inxmail 

Seminar 7

dmexco:programmatic

Media Markt Deutschland: Dem Kunden auf der Spur - So sehen Erfahrungen mit Programmatic ...

Blue Summit Media 

Seminar 8

dmexco:search

Global Voice Search Explosion. Current trends see’s 50% of all Search will be voice by ...

Lionbridge