Start-up Village 2 | 13.09.2017 | 14.09.2017

Silver Sponsor
Start-up Village

Procter&Gamble

10:00 – 10:10
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dmexco:technology

sezame - forget your passwords!

sezame - forget your passwords!
biometric authentication
easy to integrate
patented
Adressing your challenges
- Call Center cost reductions
- Securing IoT devices
- Increase online revenues
- Account hacking protection
- Fraud prevention
- new EU data regulation
Sezame© allows the end-user to easily enable login verification to his favorite password-secured websites, cloud-enabled storages or applications and thousands of other possible use cases via his smartphone fingerprint authentication or to allow added transaction verification (for example financial transactions on the Internet) to any of his trusted websites.


Markus Gürtler, CTO/CSO, FinPin Technologies GmbH

10:15 – 10:25
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dmexco:commerce

The world of e-commerce is no longer flat-3D lessons from Christopher Columbus

E-commerce is still firmly anchored to providing 2D experiences, yet we live in a 3D world. Innovative e-commerce providers are realising this disconnect and starting to provide 360o and 3D models of their products so consumers can really understand what they buy, driving return rates down. A case in point is Shoes of Prey, who are slowly revolutionising the online high-end shoe purchasing experience.


Richard Ferraro, CCO, ShareMy3D

10:30 – 10:40
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dmexco:programmatic

State of Fraud in Open Programmatic Environments

We'll explore mobile, video and display ads fraud trends and use cases.
Along with impressions fraud we'll review? Bad ads? From malvertising to phishing, scam and generally unsafe campaigns.
All together these issues caused $16B industry losses in 2016, and the numbers keep going up.
We'll discuss why it happens, how it happens and what we should do to timely stop it.


David Mail, CEO, Adjesty

10:45 – 10:55
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dmexco:data

Unlocking the power

Wie wir mit täglich 2 Milliarden Datenpunkten aus Browser Extensions, Plug-Ins, etc. die verborgenen Keywords bei Google Analytics "entschlüsseln" konnnten - und wie unsere Kunden damit arbeiten.


Daniel Schmeh, CTO / MD, cross platform solutions GmbH

11:00 – 11:10
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dmexco:video

How data can lower the walled gardens' walls

Concerns from advertisers around transparency are higher than ever, and advertisers are rightfully skeptical of disparate metrics, viewability rates, and reporting on each of the major social video platforms.

But the walled gardens of YouTube, Facebook, Instagram, Twitter, and Snapchat won?t be coming down anytime soon, and audience usage -- especially on mobile -- is only set to grow.

So how can advertisers use data as a tool of empowerment to seemingly lower the walls between the video giants, and best allocate -- and measure -- their media spend in 2018?


Bettina Hein, Founder & CEO, Pixability

11:15 – 11:25
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dmexco:commerce

How to deliver a win/win for broadcasters and audiences alike

The cost and complexity of delivering a quality live stream to a large global audience is significantly higher than ad dollars can cover. Ad blocker usage is up 30% and expected to double by 2020.
Content creators are making less money or just don?t make much to begin with.
With the decline of traditional advertising models and the erosion of linear TV audiences, how can content producers and their distributors achieve the required ROI for continued investment ?
We at Promethean. TV are working on the answers.


Ian Sharpe, CEO, Promethean.tv

11:30 – 11:40
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dmexco:technology

The future of vehicle advertising

RoadAds interactive is completely reinventing vehicle advertising by using innovative ePaper based display modules.
Vehicle advertisements generate 2.5 times more attention than static billboards, with an advertisement on a truck or trailer resulting in between 30,000 to 70,000 daily impressions.
The RoadAds display modules are fully in line with European legislation and equipped with GPS and 4G. Thereby they can constantly communicate with the RoadAds ad server and deliver real-time content specific to the current location, the time of the day or parameters like traffic or weather conditions. Advertisements can be conveniently booked online and advertisers are able to see real-time statistics of when and where their ads had been shown.


Andreas Widmann, CEO, RoadAds interactive GmbH

11:45 – 12:00
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dmexco:

***SPECIAL GUEST****

The Untold Truths About Startups

A Disney-backed entrepreneur on the trials and tribulations of navigating the startup scene.


Shaul Olmert, Co-Founder & CEO,

12:10 – 13:15
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dmexco:

The dmexco and Procter&Gamble Start-up Hatch

20 start-ups, 4 pitches, 1 final round: The dmexco and Procter & Gamble Start-up Hatch will give the very best newcomers an opportunity to present themselves and their innovations live on the big dmexco stage to high-caliber judges, as well as all of the visiting investors, potential partners, and new customers at the dmexco plenary session.


13:30 – 13:40
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dmexco:content

Textroboter: Wie wir auf Knopfdruck 500.00 SEO-relevante, unique Texte in 22 Sprachen für Sie erzeugen

Wir konfigurieren den Textroboter in Ihrem gewünschtem Duktus, korrekter Syntax und mit Ihren Daten und danach kann es losgehen: SEO-relevanter Content wird rund um den Globus kein Engpaß mehr für Sie sein.


Andreas Wenninger, Geschäftsführer, uNaice UG

13:45 – 13:55
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dmexco:commerce

Motion-Commerce, a new e-commerce channel with high conversion

Motion-Commerce enables users to buy products presented in videos. We created a case with sleekshop and want to share our experiences. We want to discuss why classic selling doesn't work in the internet and how motion commerce will change this.


Kaveh Raji, CEO, sleekcommerce UG

14:00 – 14:10
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dmexco:technology

Hier gibt’s 20% Klickrate! Wie Browser Push Nachrichten Traffic treiben und Nutzer binden

CleverPush zeigt, wie jeder Publisher und E-Commerce-Anbieter einfach über Browser Push Nachrichten 20% Klickrate auf Nachrichten erzielen kann.
Es werden Integrationsbeispiele präsentiert und Lösungen für kleine und große Projekte skizziert. So kann jeder seinen Traffic boosten und Nutzer binden.
Dieser Vortrag ist interessant für alle, die über einen einfachen, neuen Ansatz mehr Traffic auf Ihren Angeboten generieren wollen.


Philipp Wolde, Head of Sales, Just Viral GmbH

14:15 – 14:25
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dmexco:brand-management

Brand management in the digital age - next level

How do we see the future of brand management? Andreas talks about the essential ingredients of state of the art brand management and gives helpful insights of how premium brands are mastering their brands in the digital age.


Andreas Fischler, CEO, Frontify AG

14:50 – 15:55
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dmexco:

The dmexco and Procter&Gamble Start-up Hatch

20 start-ups, 4 pitches, 1 final round: The dmexco and Procter & Gamble Start-up Hatch will give the very best newcomers an opportunity to present themselves and their innovations live on the big dmexco stage to high-caliber judges, as well as all of the visiting investors, potential partners, and new customers at the dmexco plenary session


16:15 – 16:25
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dmexco:commerce

Video Ecommerce - A Case Study

Mit dem richtigen Einsatz von Produktvideoinhalten Sales und Conversions optimieren - Dos and don'ts!


Charles Collet, CEO, DemoUp GmbH

16:30 – 16:40
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dmexco:media

SPOTFUL: Every web tool you can imagine, working for you, in video.

Spotful's creative tools take away all the technical barriers to interactive media. Using drag-and-drop tools, you can turn around interactive experiences in minutes,
not months and build your own interactive media in minutes -
no code needed.


Andrew Murray, CEO, ZED Creative Inc.

16:45 – 16:55
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dmexco:strategy

Machen sie ihre Kunden zu Markenbotschaftern

'-Hyperlokales Marketing
-Angleichen der Online-Reputation an die tatsächliche Kundenzufriedenheit
-Wiederkehrende Kundenprobleme erkennen und behandeln
-Stärken der einzelnen Standorte durch mehr Kundenanfragen


Sven Knierim, Country Manager, Reputation.com Germany GmbH

17:00 – 17:10
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dmexco:technology

How to automate your online marketing in 10 minutes.

Squeezely platform enables marketeers to automate marketing across all advertising channels.

In 10 minutes we will tell you how to collect data, predict your customers behaviour and how you can easily act on this in your online campaigns.


Tim Hoefnagel, Founder, Squeezely

17:30 – 17:40
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dmexco:technology

Digital marketing disruption for dummies... and no bullshit!

Have you always wanted to know what's happening on the other side of the screen? Who is reading what, when, exactly how and in what order?

And are data analytics, content efficiency, generation of highly qualified leads and better client relationship management all important subjects for you?

If you're thinking YES... you should not miss this foxy pitch!


Kate Pringle, Head of UK Sales, Tilkee

17:45 – 17:55
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dmexco:

Cognigy

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