Tom Punch has been at VICE for 5 years and works as the company’s Chief Commercial & Creative Officer. Since starting at VICE, Punch has led teams that have developed new online channels, content & experiential programs, innovative advertising formats & large scale brand partnerships across VICE’s various media properties. Through his creative leadership of Virtue – VICE’s global content agency - he drove global content partnerships with core clients like ABInBev, Unilever, Samsung, YouTube and Google, while also establishing and building out a brand production studio to serve brands and partners. Punch now oversees the commercial content and operations for VICE’s television network VICELAND and its 12 owned and operated digital channels & mobile offerings. In 2016 the company won a whopping 13 webbies beating out all competitors at the awards.
Punch is now leveraging his experience creating award-winning multiplatform content and campaigns to lead VICE’s revenue growth. He works at the intersection of creative and commerce to bring VICE’s content and creative offerings together with sales and publishing to drive VICE’s innovative content monetization models across VICE’s 3 screens & OTT platforms globally. He has also driven a number of the companies recent pro social efforts, spearheading the development of VICE’s forthcoming Impact channel, partnering with Al Gore for climate change and creating the Shopathon campaign with (RED) that this year helped raise 69MM for AIDS treatment in Africa.