As Vice President, Branded Content and Global Creative, Ann’s role is to manage many of IBM’s cross-company marketing programs and marketing disciplines. She manages Global Advertising and Branded content programs, the Event Discipline, the Social Discipline and the Brand Experience & Design Discipline. Ann manages IBM's Customer Reference program, the ibm.com homepage editorial strategy, media planning, Agency operations and IBM’s internal Education platform where 380,000 IBMers come for new content modules each month to learn about the most important technology areas from IBM.
Ann was integral to the development and execution of IBM’s Smarter Planet strategy and more recently launched the Cognitive Business brand platform with a focus on IBM Watson and IBM Cloud.
Prior to her current role in Corporate, Ann worked in the Americas Group managing Demand Generation programs in support of various Business Units and was responsible for executing digital marketing, telemarketing and for creating an overall Americas Event Strategy. Ann also spent time in the Software business unit managing integrated marketing communications.
Ann spent 12 years working in Account Management at large advertising agencies before moving to the “Client side”of the business. On the Agency side, Ann managed various accounts ranging from Procter & Gamble to AT&T at N.W. Ayer and Merkley Newman Harty.
Ann attended Union College in Schenectady, NY and has earned several advertising awards including the Working Mother Advertising Working Mother of the Year Award, the Girls Inc “Strong, Smart, Bold”Award and multiple creative awards. Ann was named a 2014 Ad Age top Digital Marketer and a 2017 Adweek Creative Top 100. Ann is on the Executive Board of the Advertising Educational Foundation and member of various Advertising organizations. When Ann isn’t working, she is busy enjoying snowboarding, photography and spending time with her husband and three sons.