Maks Giordano is a digital strategist and creative with over 23 years of experience in digital projects. He co-founded the digital consultancy kreait with a focus on creating user-centric and highly relevant digital services and helping organisations with their digital transformation. He formerly was the Head of Innovation at ProSieben and held Executive Positions at MetaDesign AG and ID Media AG. He published the first German Books about Usability and Mobile Business and is a judge at the Webby Awards. He holds an MBA in Media & Communication from the University of St. Gallen.