Kevin Allocca
Kevin Allocca

Kevin Allocca is the head of culture and trends at YouTube, where he tracks popular video phenomena and manages trending content initiatives. He is YouTube's expert on the intersection of web video and global culture, and is often cited in the press on subjects of virality, popularity, and breaking news.

His TED Talk on "Why Videos Go Viral" has been watched over 2 million times and he has been a keynote speaker at festivals and industry events all over the world. His upcoming book Videocracy, which explores YouTube's most interesting trends and the impact of video on our culture, will be published by Bloomsbury in January 2018.

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